However, that doesn’t mean you can get away with simply cross-posting a YouTube link onto your Facebook profile. It’s a state of mind, that marketers can easily capitalize on with the right, messaging.īecause of these capabilities and more, many businesses are beginning to integrate Facebook video into their marketing strategies. As a result, Facebook now houses the most shared content of any website on the internet, with over 4 billion videos being streamed daily on the network.įacebook also supports a discovery-based search model whereas users generally look for specific YouTube videos, Facebook is a far more likely destination for casual browsers that are open to receiving any type of video content. Facebook allows you to leverage the power of an easily accessible user-base, with a slew of tools that can minutely target potential market segments. That means it becomes much harder to connect your message with the right audience.Īs a video platform Facebook answers many of these concerns.
Type in any popular search term, and you’re likely to get thousands, if not millions of results, all vying for your attention. YouTube’s video library is absolutely massive.īut all that content also means cutthroat competition.
With 300 hours of new content uploaded daily, that’s no surprise. If you’re searching for a clip online, it’s the first place you’re likely to check. We all know YouTube as the established frontrunner when it comes to online video. Despite this growing focus, customers aren’t anywhere near satisfied data from Hubspot shows that 43% of consumers are clamoring for even more video content in the coming year. It seems that businesses are noticing these statistics too, a 2017 Business Benchmark Report shows that 85% of organizations now have an in-house staff dedicated to video production and on average businesses are publishing 18 videos per month. On Facebook alone, 8 billion videos are watched every day and viewer engagement on Facebook posts containing videos, ranks higher than on simple text, or image-based content. 2017 has been something of a banner year for video marketing recent surveys have revealed that up to 74% of traffic on the internet is now directed towards video.
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